Over a quarter of men across the UK are hesitant to discuss their mental health with family or friends, fearing that their loved ones won’t be able to support them. One in five men also hide away from these key conversations, with 35% trying and failing to start a conversation over five times, for fear of not knowing how or when to approach the topic.
Our new research highlights that three in ten men agree that having a safe, discreet space away from their usual environment, such as when on holiday, would make opening a conversation and asking for support much easier. *
That’s why we have worked with Guernsey Mind and Chris Kamara, former England footballer, broadcaster and mental health advocate, to create a new initiative, Here for C.H.R.I.S - to encourage men who are struggling to open up in safe spaces.
Those in need can ask for C.H.R.I.S - which stands for a Calm, Helpful, Reassuring and Inviting Space, at hotels, shops, bars, restaurants, sports clubs, and barbers across our Island.
Anyone who does will be greeted by a member of the team who has undertaken basic men’s mental health awareness training and has volunteered to have a judgement-free, reassuring conversation. Volunteers will also direct those in need to official resources and support from Guernsey Mind.
Whether it’s having a coffee or just knowing someone’s listening, our hope is to make conversations around mental health easier to have.
“As a man, it can be hard to open-up and be honest about mental health struggles. Sometimes, just knowing where fuss-free support can be sought is what is needed. I'd encourage locals and visitors alike to utilise these community hubs and say 'I’m here for C.H.R.I.S' – it might just be the first step in targeting the mental health crisis facing men in the UK. I’ve been bowled over by the generosity, support and openness of locals here in Guernsey who want to be a part of this”. - Chris Kamara
For those not feeling up to a chat, participating establishments will also display Here for C.H.R.I.S QR codes that direct to Guernsey Mind’s Resource Hub, so support is always available, whenever it’s needed.
Across our Islands, 40 venues have taken part in training, with more to come in the new year.
“It’s been fantastic working with and learning from Guernsey Mind on this initiative as we understand that the issue of increasing mental health challenges is not going anywhere. As an island escape less than 50 minutes from London, we see a variety of travellers landing on our doorstep, many of whom are seeking a break from busy, city life.
Here for C.H.R.I.S’ is part of our wider ‘No Man is an Island’ campaign where we’re actively encouraging younger male travellers – a growing audience for us – to visit the island and enjoy a much-needed break. We have long discussed the benefits of Guernsey’s active lifestyle, fresh air, outdoor experiences and incredible local produce, and we truly believe our Islands are the antidote to stressful city life.” - Sam Claxton, VisitGuernsey
About Guernsey Mind
Guernsey Mind is our Island’s mental health support charity. We’re proud to have partnered with them on this project, and have them deliver the essential training to participating venues and volunteers.
Amanda Hibbs from Guernsey Mind said: “The awareness training sessions we have delivered provide advice on how to spot the signs that someone may be struggling, along with tips on how to have an honest, low-key conversation with someone who may need support. We also provide information about where to direct people who may require additional help."
Participating in Here for C.H.R.I.S
If you'd you're a local venue and would like to participate in this campaign, contact the VisitGuernsey team on enquires@visitguernsey.com
*All surveys were conducted between 9th September 2026 and 14th September 2026. The sample comprised 1,000 UK men aged 18-65-years-old. All research conducted adheres to the MRS Codes of Conduct (2023) in the UK and ICC/ESOMAR World Research Guidelines).
